Try buying a laptop on the French Dell website with a QWERTZ keyboard (the French keyboard is AZERTY) and with an English language operating system. It’s not possible. Dell assumes that if you buy a laptop in France, it is because you are French and want all things French.

But .. you can call their customer service and they can configure the laptop exactly as you want it (why not offer this service on your website too, then?). I will skip the part where the customer service representative first entered my order with a French keyboard and French operating system even though I had specifically stated what I wanted and that that was why I was calling instead of using the website and skip directly to where my order got flagged as fraud because I was using a German credit card while purchasing from the French Dell sales team.

So, the following scenario creates red flags at Dell: a European citizen living in France using a German credit card and purchasing an English language operating system.