The word “sincera” means without wax. It originates from the world of sculpturing. If a sculptor chipped off too much, he would fix it his sculpture using wax. A sculpture without wax was perfect, without flaws. “sincera” therefore means getting it right the first time around.
sincera aims to “make the digital world a better place, one site at a time”.
sincera is a single-person business and there are no plans to change this.
Who is Rebecca?
I am terribly curious and while some might say this is not a virtue, it serves me well because I will ask endless questions in order to really understand the context of a problem before diving into discovering the perfect solution.
I cringe, literally, when I see a company throwing away the opportunity to create a compelling user experience and I choose my bank according to whether I like their app. If I have to use an app multiple times a week, it better be good.